Oliver James, known affectionately as Olly, has solidified his position as one of Cairns’ most influential figures in hospitality, renowned for his pioneering approach to café culture. His unique combination of quiet confidence, creativity, and deep-rooted passion for quality has seen him rise from humble beginnings to the helm of several successful establishments. His ventures, including Caffiend, Guyala Café, Newell Street Café, and Tattooed Sailor Coffee Roasters, reflect his style: thoughtful, artful, and rooted in local culture.
A Creative Force in Cairns’ Café Scene
Olly first entered the hospitality spotlight with Caffiend, a vibrant café he launched in 2009 in a graffiti-covered laneway in Cairns. The café, known for its bold street-art aesthetic and innovative brunch offerings, quickly became a hotspot for locals and visitors alike. Olly’s ability to blend a raw, street-style atmosphere with high-quality food and coffee was revolutionary in Cairns, helping to shape the burgeoning café culture in the region.
After selling Caffiend in 2017, Olly took a break to travel and consult internationally, further expanding his culinary knowledge and experience. This period of reflection allowed him to approach his next projects with fresh creativity and vision. His return to Cairns saw him launch Guyala Café in 2020, a venue that reflects both his passion for local ingredients and his commitment to inclusivity.
Guyala Café: Innovation with a Local Twist
Guyala Café, perched on the Esplanade and part of the Spinal Life Australia community centre, has become a standout example of how Olly blends creativity with inclusivity. Named after the Yirrganydji word for the white-breasted sea eagle, the café honors Indigenous culture and the local environment. Its menu is a celebration of Far North Queensland’s rich produce, featuring dishes that incorporate native ingredients like finger lime, macadamia, and kangaroo. This culinary innovation, coupled with a stunning view of the water, creates a unique dining experience that has earned the café numerous accolades, including national awards.
Olly’s approach to designing a menu is much like crafting a story. He considers the 'main characters,' like his signature Miso Scrambled Eggs or Kangaroo Pastrami, and builds a “supporting cast” of dishes that complement and enhance the overall dining experience. His ability to layer creativity and cultural influence into his menus has become his hallmark, helping Guyala stand out in a competitive market.
Expanding the Coffee Scene
Beyond his cafés, Olly’s Tattooed Sailor Coffee Roasters has made its mark on the local coffee scene. Inspired by his travels, particularly a transformative trip to Ethiopia, Olly sought greater control over coffee sourcing and roasting. He has since established Tattooed Sailor as a go-to supplier for premium, ethically sourced coffee in Far North Queensland. His role as a World Barista Championship judge further cements his status as an authority in the coffee industry.
A Legacy of Consistency and Quality
Olly’s success stems from his dedication to consistency, creativity, and a deep respect for the ingredients he works with. His ventures, whether it’s a bustling café or a coffee roastery, all reflect his meticulous attention to detail and his commitment to exceeding customer expectations. As Cairns’ café culture continues to evolve, Oliver James remains at the forefront, leading with innovation and a passion for local culture that resonates throughout his businesses.
